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Main » 2010 » December » 10
A Survivor Is Born: The New Lara Croft

http://media1.gameinformer.com/imagefeed/featured/features/laracroft/Tomb%20Raider2.jpg

Redesigning an icon is an immensely difficult task. IP holders must tread lightly – the considerations of fans and critics alike maintain that every decision will be a precarious one. With Lara Croft’s iconic look so engrained in popular culture, Crystal Dynamics had to meticulously research and iterate upon her physical presentation before a final direction was chosen for the franchise reboot. Its biggest challenge was finding a middle ground between familiarity and freshness, vulnerability and strength, and the all-important trifecta of brains, brawn, and beauty.

On Tuesday we took a look back at how Lara Croft has evolved throughout the ages. Now, Global Brand Director Karl Stewart and Art D ... Read more »
Category: Games News | Views: 1362 | Added by: shaikh | Date: 10-12-2010 | Comments (0)

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