A Survivor Is Born: The New Lara Croft
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Redesigning an icon is an immensely difficult task. IP holders must
tread lightly – the considerations of fans and critics alike maintain
that every decision will be a precarious one. With Lara Croft’s iconic
look so engrained in popular culture, Crystal Dynamics had to
meticulously research and iterate upon her physical presentation before a
final direction was chosen for the franchise reboot. Its biggest
challenge was finding a middle ground between familiarity and freshness,
vulnerability and strength, and the all-important trifecta of brains,
brawn, and beauty.
On Tuesday we
took a look back
at how Lara Croft has evolved throughout the ages. Now, Global Brand
Director Karl Stewart and Art D
...
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